Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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New Challenges in Global Supply Chains in 2025 The Profound Impact of Geopolitics and Trade Policies

New Challenges in Global Supply Chains in 2025 The Profound Impact of Geopolitics and Trade Policies

The article explores the multiple challenges facing global supply chains in 2025, analyzing how factors such as geopolitics, trade policies, and climate change impact corporate operating strategies. Companies need to reassess their supply chain structures in a complex environment and seek flexible response mechanisms through digital transformation to ensure competitiveness and sustainable development.

07/23/2025 Logistics
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Amazons Ranking Algorithm Key Strategies to Increase Sales

Amazons Ranking Algorithm Key Strategies to Increase Sales

This article delves into the real impact of off-Amazon promotion on Amazon's ranking weight, emphasizing that ranking is a collection of traffic sources. While off-Amazon promotion has a limited effect on SEO ranking, it influences recommendation traffic through user tags, improves conversion rates, and consequently affects search traffic. Furthermore, it proposes data-driven strategies for creating best-selling products and integrated on-and-off-Amazon traffic growth tactics. The aim is to help sellers gain a deeper understanding of Amazon operations and achieve sustainable store growth.

12/30/2025 Logistics Encyclopedia
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Amazon Reviews How to Identify Fakes and Stay Safe

Amazon Reviews How to Identify Fakes and Stay Safe

Amazon reviews significantly impact purchasing decisions, but the problem of fake reviews is growing. This article reveals the truth behind Amazon reviews, analyzes the causes and harms of fake reviews, and provides practical tips for identifying fake positive reviews and malicious negative reviews. It aims to help consumers and sellers make informed decisions on the Amazon platform, avoiding potential pitfalls and ensuring a more trustworthy shopping experience.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adapt to Noreturn Refund Policy for Profit Gains

Amazon Sellers Adapt to Noreturn Refund Policy for Profit Gains

This article delves into Amazon's "No Return Refund" policy, analyzing its advantages and disadvantages. It provides a practical guide for sellers, helping them navigate the Amazon marketplace successfully and maximize profits. The guide offers insights into leveraging this policy while mitigating potential risks, ensuring a smoother and more profitable selling experience on Amazon. It equips sellers with the knowledge to make informed decisions and optimize their strategies within the Amazon ecosystem.

12/30/2025 Logistics Encyclopedia
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Amazon Brand Registry Enhances Protection and Growth for Sellers

Amazon Brand Registry Enhances Protection and Growth for Sellers

This article provides an in-depth analysis of the Amazon Brand Registry program, offering a detailed guide from eligibility requirements and application process to core benefits. It helps you establish a brand barrier on the Amazon platform and achieve sustainable growth. Registering your brand provides stronger brand protection, enhanced brand control, efficient operations, unique marketing tools, and precise data analysis, serving as the cornerstone of brand success on Amazon.

12/30/2025 Customs Knowledge
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Amazon Logistics Expansion Pioneering Inhouse and Thirdparty Services

Amazon Logistics Expansion Pioneering Inhouse and Thirdparty Services

Amazon recently revealed plans to establish an independent delivery and parcel handling business, which could significantly impact its future business model. For the first time in its 10-K annual report, it positions itself as a 'transportation services provider' and hints at offering logistics services to third parties, potentially generating substantial profits. This move showcases the company's ambition and expansion potential in the e-commerce logistics sector.

07/28/2025 Logistics
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Amazon Sellers Face Costly Return and Relabeling Challenges

Amazon Sellers Face Costly Return and Relabeling Challenges

Amazon's strict return and exchange policy poses challenges for sellers. Common issues include non-compliant product packaging, quality problems, and logistics delays. Solutions involve optimizing packaging, ensuring product quality, and enhancing communication with buyers, which can effectively reduce returns and exchanges while improving the customer shopping experience.

07/29/2025 Logistics
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Amazon Invests 4B to Expand Rural Delivery Services

Amazon Invests 4B to Expand Rural Delivery Services

Amazon announced plans to invest $4 billion in expanding its delivery network by 2025, focusing on same-day and next-day delivery services. This expansion will cover over 4,000 small towns and rural areas, aiming to enhance the shopping experience for consumers in remote regions and promote regional economic development.

08/04/2025 Logistics
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UPS Q2 Revenue Drops As Amazon Demand Slows

UPS Q2 Revenue Drops As Amazon Demand Slows

UPS's second-quarter earnings report revealed a revenue drop to $21.2 billion, a 2.7% year-over-year decline, with a basic earnings per share of $1.55, falling short of expectations. Operating profit also decreased by 6.3%. Pressure on performance has been attributed to market conditions and a decrease in Amazon orders, prompting UPS to seek new growth opportunities to address these challenges.

08/06/2025 Logistics Industry Insights
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